Today, September 9, 2025, Apple cranks the volume on its annual fall spectacle — the “Awe-Dropping” event — promising jaw-dropping reveals from the heart of Cupertino’s Steve Jobs Theater.
Come 1 p.m. Eastern (10 a.m. Pacific), the curtain rises on the iPhone 17 family: the standard iPhone 17, the ultra-svelte iPhone 17 Air, and the heavy-hitting Pro and Pro Max models. Fans can catch the show via Apple’s website, Apple TV app, or their YouTube channel — or tune into live blogs across the tech world.
What’s on Deck: Rumors & Suspense Wrapped in Silicon
The Slim One: The iPhone 17 Air is set to replace the Plus model with record-breaking thinness — possibly as little as 5.5 mm — while rocking a 6.6-inch OLED display.
Pro-Level Power: The Pro and Pro Max are rumored to flex revamped camera modules, including 48 MP telephoto lenses and even dual video recording from front and rear cameras — a first for Apple.
Battery & Performance: The Pro Max could carry a hefty ~5,000 mAh battery, while the Air sacrifices some capacity for sleekness. Powering everything are fresh A19/A19 Pro chips and the silky new iOS 26 with its “Liquid Glass” interface — think all the sheen of molten quartz applied system-wide.
Beyond the iPhone: Watches, Buds, and AI
Strap in — Apple’s not stopping at phones. On deck are upgraded wearables and ear-goodies that might just outshine the main act:
Watch This Space: The Apple Watch Series 11 is expected to debut with health-tracking tools like blood-pressure monitoring and sleep analysis. Meanwhile, the rugged Ultra 3 could bring 5G and satellite messaging. A refreshed Watch SE rounds out the trio.
Ear Candy Upgraded: AirPods Pro 3 may bring improved noise-cancellation, health sensors, heart-rate tracking, and even real-time translation.
AI and Design Teasers: iOS 26’s “Liquid Glass” aesthetic sets a unified, graceful tone. Meanwhile, Apple is still sprinting to bridge AI with Siri and broader “Apple Intelligence” — a step behind rivals, but still in motion.
Geek Out, Plan Ahead
Pre-orders might open on September 12, with deliveries starting around September 19. Keep an eye on Apple’s store — it has already gone dark, as tradition holds, promising digital fireworks soon.