F1 Arcade What a Party
F1 Arcade, the world's first Formula 1 experiential hospitality brand, continues its rapid expansion in the US and beyond, blending high-tech racing simulators with premium dining and social events. Launched in London in 2022, the brand has grown significantly, backed by a $130 million funding round in 2024 from investors including Liberty Media and Cheyne Capital. This capital is fueling plans for over 30 global locations by 2027, with a heavy focus on the US market amid F1's surging popularity there. Here's a roundup of the latest developments as of October 2025:
Las Vegas Venue Opens as the Brand's Largest to Date
- F1 Arcade's flagship US location officially launched on October 17, 2025, at The Forum Shops at Caesars Palace, spanning 21,000 square feet across three levels with an outdoor terrace overlooking the Strip.
- It features 87 state-of-the-art full-motion simulators (custom-built by Vesaro), allowing groups of four or more to race on iconic Grand Prix tracks, plus head-to-head modes and adjustable difficulty for all skill levels.
- The venue doubles as a social hub with elevated food (e.g., wagyu sliders, seafood towers) and cocktails, and serves as a spot for F1 race watch parties—kicking off with the Austin Grand Prix.
- Founder and CEO Adam Breeden highlighted the timing, noting it aligns perfectly with the Las Vegas Grand Prix buzz. Recent X buzz includes previews of the immersive design, like neon circuit chandeliers and helmet walls, with users calling it a "world-class experience."
Philadelphia Venue Celebrates Grand Opening
- The third US site opened on May 29, 2025, in Center City at 1330 Chestnut Street, drawing crowds with its 60+ simulators, Grand Prix viewing screens, and a menu curated by mixologist Lauren ‘LP’ O’Brien featuring Philly-inspired twists on F1-themed drinks.
- US President Jon Gardner praised Philly's sports passion, positioning it as a key expansion spot. Local coverage on X and TV has spotlighted the blend of racing thrills and hospitality, with segments on elevated food pairings.
Denver RiNo District Debuts with 69 Simulators
- Opened in September 2025 in the vibrant RiNo Art District, this 15,000-square-foot venue offers personalized driver profiles via the "Arcade Hub" app for tracking achievements and unlocking prizes like Grand Prix tickets.
- It includes a global food menu and full bar, emphasizing team-building events and summer parties. Gardner noted Denver's fit in F1's US growth story, from one to three races in four years.
Upcoming Openings and Broader Expansion
- Atlanta: Slated for late 2025 at The Interlock in West Midtown, featuring 15,000+ square feet of simulators, dining, and entertainment—another step in the US rollout.
- International plans include a site in Spain, following UK successes in London and Birmingham.
- The brand draws from experiences like Topgolf and Puttshack (co-founded by CEO Breeden), aiming to make F1 accessible beyond hardcore fans. Tickets start at $26–$30 for general admission, with VIP options including unlimited food and champagne.
F1 Arcade's growth mirrors F1's US boom, with venues hosting celebs like Brad Pitt and events tied to BBC Radio If you're near a location, it's a solid spot for F1 watch parties this season!